I solve complex tracking problems, recover lost conversions and build solid analytics infrastructure for brands and agencies. With an engineer's precision.
Tracking Health Check
sample report
Infrastructure built for
The questions I hear every week from marketing managers, CMOs and agencies.
“Are we counting the same conversion twice?”
“Why do Meta, Google Ads and the CRM report three different numbers?”
“Since iOS 14 we're flying blind on Meta.”
“Is our consent setup really GDPR compliant?”
“Our GTM container is a mess and nobody knows what's in it.”
“We have data everywhere, but no single view.”
Recognise yourself? Let's start with an audit.
Book a free audit →Services
Nine services, three phases. Start from the one you need now.
Complete, correct and compliant tracking.
Advanced GTM setup: we track the real journey, from first click to conversion.
sGTM, Meta CAPI and Enhanced Conversions: beyond the limits of iOS and ad blockers.
Integration with your CMP (Cookiebot, Iubenda) and modelled data, in line with GDPR.
A single source of truth for the whole business.
From raw GA4 data to clean datasets, ready for analysis and machine learning.
I recover the sales your campaigns can't see and send them back to the ad platforms.
Clear Looker Studio dashboards: fewer spreadsheets, more decisions.
Budget allocated where it creates value.
Beyond last click: campaigns optimized on the real value of each conversion.
Funnel audits and measurable experiments on landing pages and conversion rate.
The maturity of your data ecosystem and a roadmap for the next steps.
Free Diagnostic
Answer these quick questions to see how your analytics setup scores
Do you have GA4 properly configured with custom events?
Are you using server-side tracking (sGTM)?
Is Google Consent Mode V2 implemented?
Are Enhanced Conversions enabled for Google Ads?
Is cross-domain tracking configured correctly?
Do you regularly test your tracking in debug mode?
Method
I analyze your current setup: tracking gaps, GA4 errors, opportunities.
Which events to track, which platforms to connect, which infrastructure to use.
Client and server-side GTM, configured tags, data sent to the ad platforms.
Rigorous debug testing before go-live, plus complete documentation.
About
Computer science engineer (Politecnico di Milano) and Senior Analytics Consultant, with 4+ years in data analytics and MarTech. I've built tracking infrastructures and data pipelines for international enterprise brands, from luxury automotive to banking.
Today I bring the same expertise straight to your project, with no middlemen. My approach is the engineer's: systematic, measurable, results-driven.
No juniors. No outsourcing. You work directly with the expert.
FAQ
Most projects are completed within 1-2 weeks. A simple GA4 + GTM setup can be done in 3-5 days, while more complex implementations with server-side tracking and multiple ad platforms may take 2-3 weeks. I'll provide a clear timeline during our discovery call.
Absolutely. I implement Google Consent Mode V2 which ensures your tracking respects user consent choices. This means you stay compliant while still getting valuable modeled data for users who don't consent to cookies.
I work on a project basis with clear, upfront pricing. After our discovery call, I'll provide a detailed quote based on your specific needs. No hidden fees, no hourly surprises. For ongoing support, I offer monthly retainer packages.
Standard GA4 reports have sampling limits, data retention constraints, and limited customization. BigQuery gives you 100% of your raw data, without sampling, with custom SQL queries and the ability to join data from multiple sources (CRM, ad platforms, e-commerce). If you're making important decisions based on data, BigQuery is the next step.
Yes! I offer maintenance packages that include monitoring, updates when platforms change their APIs, and priority support. Many clients choose ongoing support to ensure their tracking stays accurate as their business evolves.
A free 15-minute call to understand where your setup loses data and what to fix first.
Book the 15-minute call